Customer Data Platforms (CDPs): A Deep Dive
Customer Data Platforms (CDPs) have become a critical component of modern marketing and customer experience strategies. Here’s a comprehensive overview, covering what they are, how they work, benefits, key features, vendors, and future trends: 1. What is a Customer Data Platform (CDP)? A CDP is a unified customer database that centralizes customer data from various … “Customer Data Platforms (CDPs): A Deep Dive” [More]